
LAO ROOTS. BIG APPETITE.
Get first dibs FROM LAOS, WITH FLAVOUR 001 / COMING SOON
DIP
DIFFERENT.
The best part of the meal was hiding in a little bowl all along.
Meet Madam Chili. Dipping sauces and Jeow inspired by Laos, made for sticky rice, shared plates, and everything you thought didn’t need a dip. (It did.)
THE FIRST DROP IS COMING
Be first at the table.
✳ TURN UP THE TASTE, NOT THE TEMPERATURE.

GOOD THINGS COME TO THOSE WHO DIP↘
A LITTLE BOWL. A LOT TO TALK ABOUT. ↗
A LITTLE INTRODUCTION ↘
ແຈ່ວSay hello
Say hello
to Jeow.
Madam Chili begins with Noel. Growing up in Laos, she knew Jeow as the little bowl everyone reaches for—the reason one bite becomes three. Now she’s sharing that feeling with you.
Tuck it into a wrap. Spoon it over rice. Wake up grilled food. Or put it in the middle and let everyone dive in. A little bowl with a whole lot to say.
Get in on the first drop